In the last few years, there has been a rise in an alternative paradigm focused on market-based efforts to promote improved farm labor conditions in the US. The social certification landscape has evolved to include initiatives targeting large, industrial farms employing the majority of US agricultural workers, with great potential for widespread impacts. Current initiatives are significantly different from each other in nature. With agricultural social certification in the US in its pilot stages, a deeper understanding of similarities and differences among these labels and approaches will shed critical light on the potential for voluntary social certification to substantively improve farm labor conditions in the coming years.
BFI’s research investigates how the principle social certification labels compare and contrast, including an analysis of their approach, objectives, standards, evaluation, reach, and to what extent the programs are tracking impacts on farmworker conditions, including occupational safety and health, income, and job satisfaction. The project also analyzes the competitive landscape and explores perceptions of the different labels from up and down the supply chain, investigates buyer plans regarding social certification requirements, and explores potential impacts on buyer and grower adoption.