Retailer perspectives on sugar-sweetened beverage taxes in the California Bay Area


Kristine Madsen


retail, soda tax


Preventive Medicine Reports

Year Published:


Policy Summary

This paper looks at the implementation of sugar-sweetened beverage (SSB) taxes on different types of retailers in Berkeley, Oakland, and San Francisco. Findings indicated that a majority of businesses experienced minimal effects on their businesses, with 53% saying they thought other cities should also adopt the SSB tax and 53% supporting a statewide SSB tax. This has implications for supporting the health goals of SSB taxes and a statewide expansion.

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