The Republic of Tea: The Story of the Creation of a Business, as Told Through the Personal Letters of Its Founders
Mel Ziegler, Patricia Ziegler, Will Rosenweig
business plan, food entrepreneur, green business, sustainable food business, tea
This book provides an insider’s look into the first 20 months (much of it documented in fax correspondence) of the successful tea company, Republic of Tea. Food entrepreneurs may see this text as a valuable resource in overcoming the initial challenges of starting a food start up. Detailed documentation and sharing of business plans, product development, and business structuring are discussed. Practical ideas are presented in an effort to equipe the reader with tools to embark on starting their own food business.